Audio Advertisements areone of the best forms of advertisements nowadays. Because of the current lifestyle the world follows, people would oftentimes do two things at the same time or multitask, thus the creation of audio advertisements. Audio advertisements are often heard because they are often played in radio stations and online streaming sights.
Despite the large population of listeners, in courtesy of radios and online streaming sites, it is important that your audio advertisements are well made and interesting. How do you make an interesting and effective audio advertisement? Here are some of the tips that you need to remember when you are making one.
Your advertisements should be relevant. This is to make sure you are not giving false information to the listeners. Many people have lost trust in advertisements because most are very misleading. It is very important that your ads should remain relevant.
Relevant messages about your demo’s life attract your audience’s interest. Once they learn more about your product or service, they would get many information from the brand company andthis will eventually lead to a sale.
If listeners find that kind of experience of using the product in their life important, the need to acquire the product arises. It is important that you don’t just give information but also share relevant experience with the use of the certain product or service. Sometimes, it is good to give an example for people to relate to. Social proofing can be a good key.
Your Ad should not be common. It should not be the same as other ads because it would make your ad look ordinary and similar to other ads that are already shown on tv, print ads or radios. Ads should spike the interest of your listeners. It should be unique and it should stand out among the rest. Remember boring ads will be easily forgotten. Do not make your ads something people would often look over. Your ads should stand out and make them say “oh really?!”.
These days, people can see different advertisements in different forms like print ads, CM, online streaming and radios. Remember, a good commercial is something is not the same as others, but it should be something that people will always remember. Make it entertaining and unusual. The less ordinary it is, the better.
It should be simple. The more complex your ads are, the harder for listeners to comprehend what your ad. Keep it simple and clear to make it understandable. Give only the important information that you want your listeners to know and remember. Remember, listeners are into multitasking so most of the time, if you give them something to ponder on for a long time, it ends up forgotten. So keep it simple and clear.
Emphasizing the main points isn’t really a bad thing; don’t worry about sounding redundant. For listeners, this is a way of assuring them that what they heard from you is correct. Remember to help your listeners and don’t give them something to critically think about.
By knowing your target demography, it gives you an idea if you are on the right track to make to make your radio ad effective. You should put you self in their shoes and reflect if your ad would actually get your interest. Remember, do not be biased. It is important that you put yourself into your listeners’ shoes because whatever your reaction would be, it would be more or less the same reaction that they would have when they hear your audio advertisement.
Do not be discouraged if they might not know or care about your product for now. It is important that you get their interest and educate them in a more creative way. If you are able to do this, you will be able to draw listeners to your product. Remember what is your target age range, gender and status and relate it to their lifestyle .
Making an effective audio advertisement is easy; you just need to remember that it should simple,relevant,interesting and fit for your target audience.